It’s about branding, branding, branding baby! Your domain is your address on the web. It’s where people find you and come back to.

A domain registration is the process of paying someone to manage the reservation of your name in the list of names on the internet. Your domain name is your unique address on the internet and your domain registrar takes care of your unique address. If you look at the address in your browser above, ours is maroon.technology. It’s just a name that is then mapped to the location of your website files (your host). A little confusing for you? It’s like if they labelled PO Boxes at the post office on the outside with names instead of numbers. Someone would have to be in charge of making sure we were the only people using our name (maroon.technology) at the Grand Island post office. Basically that’s what you pay your $15/year to your Domain Registrar for.

Your Domain Registrar does a few other things, too. Very important things… like making sure it’s locked so no one can steal it, they keep the contact info of who owns it (the WhoIs) info, maybe keeps that information private and point it to the host where your files and database that compose your website live.

We’ve worked with clients who lost their domain because an unscrupulous registrar/host didn’t want them to leave. This happens much less often today than it used to but you never want to put yourself in that position.

You need to own your domain. It’s an asset of your business.

That’s why many web firms will ask you to buy the domain registration on your or an organization credit card. Legally many domain registrars will go back to the purchasing credit card for ownership.

It may seem like your web firm should just be able to take care of it. They can, but then technically you’ll need to get a notary to notarize the change and then process the form. It’s easier if you do it yourself.

Then you can be sure.
That you own your face on the web & your branding is safe.