I love talking to people about their website. Working with small business owners or solopreneurs, we usually start talking about two things – the business & marketing. You might be surprised to hear that we’ll save the website conversation until we understand those two things. It’s strategy and the fit of your website strategy before you can talk tactics.
After learning about your business – what you make, deliver, serve… it’s time to talk marketing. So many questions, so little time.
What’s the plan – what are you doing now? How do customers find you? How’s it working? What would you like to change?
There’s a spectrum of website tactics – from the nuts & bolts of location and hours to using your website to sell &/or build credibility.
Selling your products on the web looks much different from sharing location/hours/static business info.
Are you using your website/social media to share the activities of your business? To keep you top of the mind with prospective customers. Why not?
Are you building credibility by sharing what you do and know? Why not?
It’s about starting that conversation and talking about the right things. There are too many good options but only so much time (& money).
How does your conversation start?