This social media thing may still a little confusing? Not sure where to start?
Maybe you’re working on a new website or working on a new marketing initiative; maybe your neighbor keeps talking about how Twitter or Facebook is bringing in the customers.
Whatever the reason, what matters is that you take those first steps.
It’s new and truth be told, maybe a little intimidating or scary.
If you can’t hire someone to help you out, see if the local Small Business Center has a class. In our area the Small Business Development Centers host classes a couple times a year.
Better yet, just jump in. It’s not rocket science and you can’t break anything. Some people may tell you there are instructions on what to do and what not to do (and there are) but if you’re doing nothing, something is a good start.
To say it a little differently… Doing something is probably better than doing nothing.
The biggest step is to start. Oh yea, it probably won’t be perfect, but do you care? If you do, hire someone to be perfect from the start. For most people and businesses, being perfect isn’t as important as being present.
Get started building it into your day/week/month and later you can worry about refining the rightness.
For most people the hardest part is setting aside the time to start and to stay with it.
So you’ve decided to start, decided to spend a hour or two a week.
My suggestion is start with Twitter(feel free to disagree). It’s easy and flexible. It’s limiting… 140 characters. What can go wrong? As long as you’re professional in your posts, probably not much. More people are moving to Twitter. For business, not just the “Having dinner here” or “Love a walk by the water” posts.
Starting is easy…
Open your browser and type in twitter.com. Follow their directions. You will need to consider your username or “Twitter handle” before hand. If it’s for business, something related to the business. Mine for business is @maroontech.
It’ll walk you through picking some people/businesses to follow and you’re done with setup.
Now… Start posting to your Twitter feed. Something like “BusinessNameXYZ has finally made the move to Twitter, follow us!”
Tell you friends and business associates to follow you on Twitter.
Keep posting. Maybe your weekly or monthly specials, any local events you’re supporting, introducing a new team member. Doesn’t matter just keep posting…
That’s it, you’re on your way to becoming a social media maven!